If I’m not Cattle, Why do I Have to Brand Myself?

If you’ve been in business for even just a month or two, you have probably run across marketing workshops or articles that talk about building your brand. And if you rolled your eyes at any of this, I get it. It sounds superficial, doesn’t it? Or for folks like me, it...

Planning to Rent Your Home in Alexandria? Read on.

When the City of Alexandria presented its plan to implement a registry of short-term rentals that will facilitate collection of taxes on those rentals, it was clear that some residents were more concerned about zoning than taxes. In one case, ticked off may be more...

What’s Happening to our Historic Alleys?

The word “alley” conjures up images of secrecy, maybe something mysterious, forbidden or illegal.  Sneakin’ Sally through the Alley just doesn’t work with “street” or “lane”, would it? Alleys are an integral part of the landscape for cities like Old Town but don’t...

Confessions of a Gen X Entrepreneur

For the last six years, I encouraged CPA business owners to boost their social media presence, demonstrate their expertise and generally bump up their marketing efforts to be more visible and competitive.  I was one of many communications angels, dispensing blogs,...